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Administrator Guide
Last Updated: 2026-06-12
Create an Audience

Create an Audience

  • Configure the
    Campaign Event
     business process under the initiating action
    Engagement Builder
     to add relevant security groups.
  • Security:
    • 1 of these domains in the Learning Core and System functional areas:
      • Administer Audience
      • Administer Campaigns
    • The
      Worker Data: Worker ID
       domain in the Personal Data functional area.
    • 1 of these domains in the Staffing functional area:
      • Self-Service: Current Staffing Information
      • Worker Data: Public Worker Reports
    • View access to these domains in the System functional area
      • Custom Report Creation
      • Custom Field Management
Audience Builder improves the way teams target recipients to distribute content and enables you to:
  • Build requirements for an audience using data source filters and related business objects.
  • Create conditions that apply to a segment of the audience.
  • Create conditions that apply to the entire audience.
  • Preview an audience.
  1. Access the
    Audience Builder
     dashboard.
  2. Click
    Create Audience
    .
  3. As you complete the
    Create Audience
     prompt, consider:
    Option Description
    Data Source
    You can select these report data sources:
    • All Workers for Pre-Hires
    • Extended Enterprise Learners
    • Indexed: All Workers
    • Workers for HCM Reporting
    Indexed data sources aren’t updated in real-time. A change in Workday may not appear in the report until the next indexing cycle. Engagement Builder automatically evaluates audiences 4 times per day, which ensures audiences are updated regularly.
    Data Source Filter
    The selected data source determines the filters available for building your audience.
    If the selected data source filter contains a prompt, Workday displays a
    Filter Configuration
     page where you can input the necessary prompt values.
  4. As you complete the
    Audience Criteria
     prompt, consider:
    Option Description
    Conditions
    Add a condition that applies to your entire audience. You can create as many conditions as needed for your audience.
    If creating an audience using related business objects, select the data source and 1 of these operators:
    • Meets subfilter
    • Doesn’t meet subfilter
    When selecting a field that has a required or optional prompt, a dialog displays, prompting you to input the values.
    Segments
    Create an audience segment with a specific set of conditions. You can create multiple segments with different sets of conditions. Each segment is joined together by an OR, meaning every audience member meets all conditions included in at least 1 of the segments.
    If creating an audience using related business objects, select the data source and 1 of these operators:
    • Meets subfilter
    • Doesn’t meet subfilter
    When selecting a field that has a required or optional prompt, a dialog displays, prompting you to input the values.
    Audience Builder queries have a limit of 16,000 characters. To avoid exceeding this limit:
    • Use broad field conditions rather than itemizing specific values.
    • Limit the number of specific values you select within a single field. This limit is about 370 values, depending on character length.
  5. (Optional) To name a segment, select
    More Actions > Edit Segment
     on the audience segment.
  6. (Optional) Click
    Preview Audience
     to view all audience members that match your audience criteria.
    Preview Audience
     is based on your security permissions. The audience count may differ if your permissions don't match those of the engagement's Integration System User (ISU). See Create an Integration System User (ISU) for Engagements.
    To add up to 20 additional columns to the preview window, click
    Select Columns
     and use the
    Search
    field.
  7. (Optional) On the
    Individual Exceptions
     section, click:
    • Add a person
       to add a specific person to your audience.
    • Remove a person
       to remove a specific person from your audience.
    Individual exceptions respect your report data source and any applied filters. For example, Each exception contributes to the 16,000-character query limit.
  8. Click
    Save
    .
Workday saves your audience. You can now use it in an engagement or export it to Worksheets.
When editing a saved audience, you can click the
Information
 icon to view the audience's key metadata, such as the creator and data source.