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Administrator Guide
Last Updated: 2025-11-28
Concept: Custom Reports as Audience Source

Concept: Custom Reports as Audience Source

You can use custom reports as an audience source in Engagement Builder, enabling you to:
  • Reuse existing custom reports, eliminating the need to recreate these reports in Audience Builder.
  • Create more specific audiences by using the advanced capabilities of custom reports, such as comparing audience criteria to a dynamic date field or creating a static audience list via a comma-separated list of IDs.

Requirements for Custom Reports

To use an existing custom report as an audience source in Engagement Builder, ensure the report meets these criteria:
  • It's an Advanced custom report type.
  • It's enabled for web service.
  • It’s shared with your Integration System User (ISU).
  • It includes default prompts in the
    Prompts
     section. Select
    Populate Undefined Prompt Defaults
     to add default prompts. You don’t have to provide a
    Default Value
    .
You can update existing reports using the
Edit Custom Report
task or create a new qualifying report using the
Create Custom Report
 task.

Limitations

Unlike audiences created with Audience Builder, you can't preview your audience when using a custom report as an audience source. To validate the workers included in a custom report audience, you must run the custom report directly.