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Administrator Guide
Last Updated: 2023-06-23
Create Marketing Activity Definitions

Create Marketing Activity Definitions

  • Create a recruiting campaign.
  • Security:
    Manage: Marketing Activity
     domain in the Student Recruiting functional area.
Record basic information for the purchase of:
  • Online advertising.
  • Print, radio, or TV marketing.
  • Other marketing activities.
When you add student prospects, you can use the
Source
 and
Source Detail
 fields to identify the marketing activity associated with the prospect's recruitment. You can also charge the cost of the marketing activity to a campaign.
  1. Access the
    Create Marketing Activity Definition
     task.
  2. As you complete the task, consider:
    Field
    Description
    Student Recruiting Campaign
    You can:
    • Charge the cost of the marketing activity to this campaign by selecting the campaign name as a worktag when you enter expenses with Workday Expenses or Procurement.
    • Track the number of recruitments sourced to the campaign through the marketing activity by selecting the activity in the
      Source Detail
       field of the
      Create Student Prospect
       task.
    Marketing Type
    These values are Workday-delivered.
The marketing activity definition is available to:
  • View with the
    Find Marketing Activity Definition
     report or on the
    Marketing
     tab of the campaign.
  • Associate with a student prospect as a
    Source Detail
    .