Steps: Set Up Recruiting Campaign Email Analytics Discovery Board
- Set up your tenant for Drive.
- Security: These domains in the System functional area:
- Discovery Boards: Administration
- Discovery Boards: Create
- Discovery Boards: Manage Delivered Discovery Boards
You can use the Recruiting Campaign Email Analytics discovery board to examine key
performance indicators, including these tabs:
- Engagement: Provides information on recruiting campaigns and a breakdown of each campaign by open rate, click rate, and job application rate. You can determine which messages result in the most engagement and which recipients are most engaged. You can also see which campaigns have the highest unsubscribe, spam, and bounce rates.
- Job Applications: Displays data on job applications by campaign and details on which campaigns result in the most applications, interviews, offers, and hires.
The email analytics calculations include:
- Bounce Rate
- Click-Through Rate
- Job Application Conversion Rate
- Open Rate
- Spam Complaint Rate
- Total Clicked
- Total Opened
- Total Spam
- Total Unsubscribed
- Unsubscribe Rate
- Access theDelivered Discovery Boardsreport.
- SelectRecruiting Campaign Email Analyticsfrom the list of Workday-delivered discovery boards available in your tenant.
- SelectMake a Copyand save it in your Drive.
- Configure your Recruiting Campaign Email Analytics discovery board and select controls as you see fit.Workday updates indexed data sources and fields every hour.
- Configure which discovery board displays when you click theView Analyticsbutton from a recruiting campaign.Access theMaintain Candidate Engagementtask and select a discovery board from theRecruiting Campaignsprompt. When you clickView Analyticsfrom theManage Recruiting Campaignstask, your selected discovery board displays.
You can customize the Recruiting Campaign Email Analytics discovery board by adding
visualizations and sheets. Examples:
- Add indicators to your visualizations.
- Configure the Show Details functionality to enable users to drill down to prospect and job application records.