Concept: Recruiting Campaign Analytics

Administrator Guide

Workday delivers email analytics so you can drill into email metrics and understand actions candidates take in response to campaigns. Examples:

Number of emails delivered.

Number of bounced, or undeliverable emails.

Number of emails clicked and click-through rate.

Number and rate of opened emails.

Number and rate of unsubscribed emails.

Workday calculates open and click rates by dividing the number of opens or clicks for an email by the number of emails successfully delivered. When a recipient opens and clicks the same email more than once, Workday only counts 1 open and 1 click.

Purging and Merging Candidate Records

When you purge recruiting campaign communications for job applications, Workday no longer counts them in analytics. Purging campaigns for candidates has no impact on analytics.

You can use the

Candidate Actions

Find Duplicates

related action on the

Candidate

profile to merge candidate records. Workday automatically updates campaign data and analytics after a merge. Consider the impacts of these merge scenarios:

Scenario	Impact
You merge 2 prospects who each click the same email once.	Workday keeps the merge target in the campaign. Analytics show that 1 person clicked the email once.
You merge 2 prospects. One is in a campaign and the other isn't.	Workday keeps the merge target in the single campaign.
You merge 2 prospects who are each in different campaigns.	Workday keeps the merge target in both campaigns.
You want to unmerge a prospect who was previously 2 prospects in different campaigns. While merged, the prospect clicked an email in a campaign.	Workday separates the merge source from the merge target. Analytics show that only the merge target clicked the email.