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Administrator Guide
Last Updated: 2025-10-31
Steps: Set Up Email Analytics

Steps: Set Up Email Analytics

You might need to take additional steps to enable this feature based on your organization's subscription service agreement. Your organization is either on the Main Service Agreement (MSA) or the Universal Main Service Agreement (UMSA). To determine your organization's subscription service agreement:
  1. Select your profile avatar on Workday Community.
  2. Select
    Profile
    .
  3. On your profile page, select your organization's name, which is beneath your name and next to your job title.
  4. View your
    Subscription Service Agreement
     value.
If the value is:
  • UMSA
    , the feature is automatically available. You can skip the
    Enable Innovation Services Feature and AI Data Contributions for MSA Customers
     step. For more information on Machine Learning data contributions, see Concept: Workday AI for Universal Main Subscription Agreement Customers.
  • MSA
    , you must enable this feature through Innovation Services using the
    Enable Innovation Services Feature and AI Data Contributions for MSA Customers
    step.
Note: UMSA customers don't have Innovation Services tasks and reports in their tenants as these are for MSA customers only. UMSA customers can ignore all information regarding Innovation Services.
Workday uses Email Analytics to provide insight into how recipients interact with emails you send from Workday. Email Analytics uses a third-party email subprocessor to send emails and to track the delivery and engagement metrics on email events, including:
  • Delivery
  • Open
  • Click
  • Drop / Bounce
  • Spam
Workday supports email analytics for:
  • The Recruiting Campaigns notification type in the Candidate Engagement service.
  • All Learning notification types.
  • All Student notification types.
  1. You might need to take additional steps to enable this feature depending on your organization's subscription service agreement. For more information, see this Community article.
    On the
    Innovation Services Opt-In
     task, select the
    Email Analytics
     service on the
    Available Services
     tab in the
    Cross Application Services
     category.
  2. Edit Domain Security Policies.
    Configure a security policy for the
    Set Up: Tenant Setup - BP and Notifications
     domain in the System functional area.
  3. Activate Pending Security Policy Changes.
  5. Access the
    Verify Email Analytics Sending Domain
     task.
    1. Select your sending domain.
    2. Click
      OK
       and then click
      Refresh
       to see if your sending domain verification is successful.
    Security:
    Set Up: Tenant Setup - BP and Notifications
     domain in the System functional area.
You can view how recipients interact with the emails sent for a specific notification type when you use Email Analytics as the delivery type. Example: You can configure the Recruiting Campaigns notification type to use the email analytics sending domain so that you can track how candidates interact with recruiting campaign emails.