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Administrator Guide
Last Updated: 2023-06-23
Manage Recruiting Landing Pages

Manage Recruiting Landing Pages

  • Set up landing pages and analytics.
  • Create and publish an external career site with branding.
  • Security:
    Manage: Recruiting Landing Pages
     domain in the Candidate Engagement functional area.
You can create landing pages that are associated with an external career site. You can include these components on a landing page:
  • Branded buttons.
  • Images.
  • Job postings.
  • Prospect sign up forms.
  • Text blocks.
  • Videos
  1. Access the
    Manage Recruiting Landing Pages
     or the
    Create Recruiting Landing Page
     tasks.
    Select an external career site to associate with the landing page.
  2. Configure landing page contents.
    You can access these options by clicking
    Insert
     on the toolbar or by hovering over an existing content container. You can add new contents by clicking the
    +
     icon along the border of existing containers.
    Workday recommends that you click
    Save
     frequently on the header as you make changes.
    Component
    Settings
    Image
    Select an image that is less than 10MB.
    On the
    Image
     properties panel, you can:
    • Adjust positioning.
    • Expand the image to the full width of the page.
    • Resize images that aren't full-width.
    • Add descriptive text for screen reader users.
    • Enter a link.
    Text
    Use options available on the toolbar to configure text formatting, such as styling, font size, adding links.
    On the
    Text
     properties panel, you can adjust positioning.
    Buttons
    Workday limits the shape and color of buttons to what’s available on the associated career site. You must have access to the
    Edit Brand
     task to change button styling.
    On the
    Button
     properties panel, you can:
    • Adjust positioning.
    • Change a button to a primary or secondary brand style.
    • Enter button label text.
    • Enter a link.
    Job Postings
    You can add a subset of job postings from the associated career site. You can filter job postings to display only jobs relevant to the target audience.
    The filters that display depend on the configuration of the career site associated with the landing page.
    Up to 5 jobs display. Select the overflow button to display all the jobs that match page criteria.
    Workday automatically updates the list of jobs that display as you repost or unpost jobs.
    If you’ve mapped a recruiting source, Workday indicates the name of the landing page as the source after users submit the job application.
    Prospect Form
    You can add a link to the prospect form so interested users can create a prospect record.
    On the form properties panel, you can:
    • Adjust positioning.
    • Select a button style.
    • Enter button label text.
    • Specify candidate pools and candidate tags to associate with prospects who complete the form.
    If you’ve mapped a recruiting source, Workday indicates the name of the landing page as the source after users complete the form.
    Video
    You can upload a video from your device or select 1 available in Drive.
    All Components
    From the properties panel on any component you can:
    • Adjust the padding, or amount of blank space around the component.
    • Select a background color.
    To change the background color for the entire landing page, select
    Settings
    Background
     on the toolbar.
  3. Translate page contents.
    To translate a landing page, select
    Language
    Add Languages
     on the toolbar. You can only edit the layout of the landing page in the base language, English. Workday doesn’t update content in other languages as you make changes to the base language. Consider adding languages after you finalize the base language content.
    Candidates who visit a published landing page can change the language on the web page header.
  4. Publish the landing page or save it as a draft.
When you publish a landing page, anyone who has the URL can view it.
Copy the published landing page URL and share it on your social media sites or in your recruiting campaigns. To make changes to a published landing page, edit and republish it. To archive a landing page permanently, unpublish it. You can reuse the contents of an archived landing page by copying it into a new page.
Click
View Analytics
 on the
Manage Recruiting Landing Pages
 task to access conversion rates and metrics.