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Administrator Guide
Last Updated: 2023-06-23
Steps: Set Up Recruiting Landing Pages

Steps: Set Up Recruiting Landing Pages

You can enable recruitment marketers to design and publish external web pages that market your organization to specific populations. A landing page can include prospect forms, job postings, photos, videos, and content relevant to the target population. You can also configure an analytics dashboard to view engagement metrics and conversion rates for prospect forms and job applications submitted by landing page visitors.
  1. Enable the Candidate Engagement functional area.
    See Steps: Enable Functional Areas and Security Policies.
  2. Edit Domain Security Policies.
    Grant access to these domains:
    • Manage: Recruiting Landing Pages
       to create landing pages.
    • Drive
       to upload video media files stored in Workday.
  3. Landing pages share the URL path, header, and footer of your career site. Workday doesn't support embed mode with landing pages.
    Enable Prospect Introduce Yourself on the external career site if you plan to use a Prospect Form on landing pages.
  4. (Optional) Create candidate pools and candidate tags to apply to prospects who introduce themselves from landing pages.
    Use these tasks:
    • Maintain Candidate Tags
       (secured to the
      Set Up: Recruiting
       domain).
    • View All Candidate Pools
       (secured to the
      Candidate Pool: View and Modify Pool
       domain).
    You can only use static candidate pools for landing pages.
  5. Add a new recruiting source category and recruiting source and map it to the
    Recruiting Landing Pages
     option. This step enables you to view the landing page that is the source of a prospect record on the prospect's profile.
  7. (Optional) Access the
    Candidate Engagement Hub
    .
    The hub displays high level metrics for campaigns and landing pages and provides a link to the analytics dashboard. Consider adding Candidate Engagement as a worklet on your Workday homepage or in your Recruiting Hub shortcuts.
Recruitment marketers can create, publish, and analyze landing pages using the
Manage Recruiting Landing Pages
 task.