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Administrator Guide
Last Updated: 2025-12-12
Reference: Candidate Engagement Product Area

Reference: Candidate Engagement Product Area

You can view high-level feature descriptions for the capabilities in this product area. Candidate Engagement functionality includes the creation of customizable, branded landing pages, email campaigns, and recruiting events. This product extends recruiting by providing real-time analytics that calculates and displays key engagement metrics, supporting your ability to track candidate interaction with recruitment efforts. Candidate Engagement supports targeted outreach by providing the ability to deliver personalized job endorsements and communications to candidates and prospects.

Campus Events

Supports the planning, execution, and tracking of campus-specific hiring events and talent engagement strategies. This functionality provides the ability to:
  • Capture and track candidate data using registration forms and event check-in.
  • Leverage feedback from student evaluations and monitor attendance to measure ROI.
  • Manage event logistics directly from a mobile device.
  • Manage event planning and reporting using custom fields and attributes.
  • Organize and manage school data using a database and central campus profiles.
  • Support pre-event and on-site registration via web, chat, or text.
  • Tailor the candidate's event registration process to collect specific information.
  • Templatize event logistics in the system to scale event programs.
  • Track candidate attendance.
  • Use dedicated landing pages, phone numbers, keywords, and QR codes to help streamline promotion, registration, and facilitation of events.

Conversational Events

Supports the creation, management, and execution of both in-person and virtual hiring and orientation events. This functionality provides the ability to:
  • Automate event interview reminders and calendar invites for both candidates and users.
  • Create and manage a knowledge base for event-specific questions to help automate answers to event specific questions from attendees.
  • Create and manage physical and virtual experiences for hiring and new hire onboarding and orientation.
  • Enable candidates and attendees with self-service options to reschedule or cancel event interviews automatically.
  • Leverage the native video interviewing tool to conduct virtual interviews at events.
  • Manage high volume events by using event segments.
  • Provide an event dashboard to view all upcoming events and important information.

Recruiting Campaigns

Provides the ability to create branded marketing communications to send to pools of internal or external prospects and candidates.

Recruiting Landing Pages

Provides the ability to:
  • Design and publish external web pages.
  • Support allowing interested prospective candidates to sign up to get more information about opportunities.

Recruiting Event Management

Provides the ability to:
  • Support virtual, in-person, and hybrid recruiting events.
  • Designing and publishing event landing pages.
  • Include event registration forms and QR codes.
  • Support event registration and attendance tracking.