Create Audiences to Use in Collaboration Tasks

We plan to retire Campaigns in a future release. Workday recommends that you use Engagement Builder for greater efficiency and visibility into your engagements. See Setup Considerations: Engagement Builder.

Security: At least 1 of these domains in the System functional area:

Administer Campaigns

Administer Scheduled Distributions

You can create an audience in advance so that you can use and reuse it when you configure audience details for these tasks:

Create Campaign

Create Scheduled Distribution

Access the

Create Audience

task.

As you complete the task, consider:

Option	Description
Available for	Select the campaign or distribution type that you want to be able to use the audience for. When you select a campaign type, you can associate a category with the audience so that you can use the audience exclusively with campaigns of the same category.
Type	Select: Custom Report to use a custom report. The business object that the custom report data source is based on depends on the campaign or distribution type you select. When you select a custom report that enables you to set parameters on the report filters, specify the values in the Report Criteria grid. Indexed data sources aren’t updated in real-time. A change in Workday may not appear in the report until the next indexing cycle. For time-sensitive campaigns, access the Scheduled Future Processes report to find your index refresh times. Schedule your campaign to run after the index process completes to ensure accurate data. Organization to use a specific organization, including the associated subordinate organizations, as your audience. Saved Search to use an existing saved search. Succession Pool or Talent Pool to use an existing pool, based on the faceted Find Workers report. Workday supports only static Talent Pool types. Dynamic Talent Pool types don't return an audience.

Option

Description

Available for

Select the campaign or distribution type that you want to be able to use the audience for.

When you select a campaign type, you can associate a category with the audience so that you can use the audience exclusively with campaigns of the same category.

Type

Select:

Custom Report
to use a custom report.

The business object that the custom report data source is based on depends on the campaign or distribution type you select.

When you select a custom report that enables you to set parameters on the report filters, specify the values in the

Report Criteria

grid.

Indexed data sources aren’t updated in real-time. A change in Workday may not appear in the report until the next indexing cycle. For time-sensitive campaigns, access the

Scheduled Future Processes

report to find your index refresh times. Schedule your campaign to run after the index process completes to ensure accurate data.

Organization
to use a specific organization, including the associated subordinate organizations, as your audience.

Saved Search
to use an existing saved search.

Succession Pool
or Talent Pool
to use an existing pool, based on the faceted

Find Workers

report.

Workday supports only static Talent Pool types. Dynamic Talent Pool types don't return an audience.

When a worker meets the audience requirements for an active campaign or scheduled distribution, Workday sends them the notifications according to the schedule you defined.

Use the

Manage Audiences

task to deactivate audiences.

Concept: Finding Workers