Setup Considerations: Branding for External Career Sites
You can use this topic to help make decisions when planning your configuration and use of Branding for External Career Sites. It explains:
- Why to set it up.
- How it fits into the rest of Workday.
- Downstream impacts and cross-product interactions.
- Security requirements and business process configurations.
- Questions and limitations to consider before implementation.
What It Is
Custom branding enables you to align external career sites to the brand of your company. You can create custom brands that you can publish and apply to your published external career sites. Custom branding provides a better experience for external users when they apply to your company.
Business Benefits
Configurable branding presents candidates with an external career site that continues the look and feel of your company brand instead of a third party. You can configure separate brands per career site.
Use Cases
You can brand your external career sites to maintain branding throughout external career sites.
Questions to Consider
Questions | Considerations |
|---|---|
How can you create new brands? | You can use these tasks to create, view, edit, and publish brands:
|
How do you apply a brand to an external career site? | First create and publish a brand to apply it to an external career site. You can then apply it to an external career site by editing the external career site. |
What are Hex colors? | The Create Brand task uses Hex codes for all colors.
A color Hex code is a 6-digit code to specify color using hexadecimal values. The code itself is a Hex triplet, which represents 3 separate values that specify the levels of the component colors. Workday designed the brand tasks this way in order to support 16,777, 216 colors. Example: #b4d455 If you don't enter a Hex color code in a field, Workday populates a Workday defined-default color for that field. |
What can you brand with Hex colors? | Use the Create Brand task to specify Hex colors for:
|
What header elements can you brand? | You can specify Hex colors for:
|
What button elements can you brand? | You can specify Hex colors for:
|
How does Workday calculate active and disabled button colors? | Workday calculates colors based on other button color configuration for these button elements:
|
What additional components can you brand? | You can specify Hex colors for the progress bar.
The Accent Color value applies to UI objects that include:
|
What happens if you don't specify something for a branding element? | If you select not to configure an element, then the element gets the default color that Workday provides. You can review the default color for a given element on the Review and Submit section of the Create Brand task. |
Where can you upload images? | In the Header section, you can upload:
|
What is an image pixel width and height? | Workday identifies resolution for branding on external career sites with pixels. |
What is the difference between Maintain Proportions and Keep Height and Crop Image for the Image Banner ? | If you select Maintain Proportions option, Workday keeps the entire Logo Attachment image in view. The Maintain Proportions option also aligns the banner image with the web page content. If you select this option, select a width bigger than 1098 pixels wide.If you select the Keep Height and Crop Image , Workday maintains height specified in pixels and expands the image width according to the window size. If you select this option, select an image bigger than 1920 pixels wide. You can select this option if you don't need to see the entire image on every screen size. |
What are the different statuses of brands? | Brands can be in these statuses:
To view brand changes on an external career site, you need to first republish a brand. These changes might take up to 15 minutes. To apply a brand, you must first have a published career site. |
What is the difference between an Edited and Published brand? | When you edit both types of brands, your changes only affect the Published brand. You can also only apply Published brands on external career sites. |
Is there anything that you need to know about accessibility and Web Content Accessibility Guidelines (WCAG)? | You’re responsible for evaluating whether your color contrast choices comply with your accessibility obligations, including default and non-default Workday colors. |
How do you ensure branding images meet Accessibility standards? | You can configure alternative text for logo and banner images using the Create Brand , Edit Brand , Copy Brand , or View All Brands tasks. After saving the brand, publish the changes to display the new alternative text on the external career site. For logos, Workday automatically appends a suffix to your text based on the site setup:
|
Does Logo have any special limitations? | Workday uses the Logo Attachment for the About Us image. |
Recommendations
Functionality | Recommendation |
|---|---|
Logo
| For best results on social media sites, attach an image that is 1200 x 630 pixels. This image also displays when you share job posts on LinkedIn. We recommend that you test out different sizes to ensure it renders appropriately on both sites. Use an image that is at least 400 pixels wide to ensure optimal viewing on shared posts. You can review documentation on LinkedIn for their image specifications. |
Maintain Proportions
| Select a banner with a width that is more than 1098 pixels wide. |
Keep Height and Crop Image
| Select an image for image banner with a width more than 1920 pixels wide. |
Color Contrast Ratio
| Select a Color Contrast Ratio of 4.5 or higher between background and text colors because of Web Content Accessibility Guidelines AA (WCAGAA). |
Start Your Application Message
| When candidates click Apply on a job, Workday displays available apply options in a pop-up. You can use this field to configure a message with up to 150 characters to display in the pop-up with apply options. |
Alternative Text
| To ensure branding images meet accessibility standards, use descriptive text that identifies the brand. For logos, keep your entry concise since Workday automatically appends site-contextual text such as careers home , logo , or search for jobs to the end of your description. For banners, ensure the text conveys the specific message or intent of the image. |
Requirements
No impact.
Security
Users with security enabled for the
Set Up: Site Branding
domain in the Recruiting functional area can create, edit, and maintain brands.Integrations
You can use these web services to create, edit, or bulk upload brands:
- Get Site Brands
- Put Site Brand
Connections and Touchpoints
Workday offers a Touchpoints Kit with resources to help you understand configuration relationships in your tenant. Learn more about the Workday Touchpoints Kit on Workday Community.
Other Impacts
Branding directly affects your live external career sites that are using brands.